iDEA studio developed 3D content for BAE Systems which they used in the “Innovation Theatre “ at The Farnborough Air Show. The agenda for the 8 minute long high-tech show was to highlight elements of the company’s focus on innovation and their latest defence technologies.
Concept of the presentation combined virtual models in a real space with live presenters. IDEA studio created the 3D models, rendered them and displayed them through a holographic effect better known as a Pepper’s Ghost. This is an extremely effective and impressive way of presenting large scale models that would otherwise be impossible to present within an indoor exhibition environment. Featured 3D graphic projection combined with live presenters from BAE Systems, was running throughout the Air Show with over 40 shows a day.
The success of the presentation was confirmed by a fabulous thank you letter we received. Not only that, the work was given a Bronze Award by Mr Dick Oliver –Chairman of BAE Systems.
Alan Garwood, Group Business Development Director for BAE Systems commented in his Show blog "I am really impressed by the quality of the briefs our employees are giving, I haven’t heard a bad one yet… The innovation theatre is quite the best thing we have ever done combining video, 3D graphics and live presenters."
- + Pepper’s Ghost & Hologram Production
- + Defence
- + 2009