Brand & Visual Identity
Brand identity is the basic foundation of each business strategy and a stepping stone to communication with public.
First step - Logo Design- where the organization name is incorporated as a graphic treatment to create a clear, visually memorable identity.
Once the logo type is established the Visual Identity is designed to add an extra dimension to verbal messages and create clear and consistent presence in publications, online, at exhibitions, in presentations, on signs and vehicle liveries.
To ensure the consistent use of Brand Visual Identity the Brand Toolkit needs to be created.The toolkit outlines the key principles that define the brand and provides useful guidance on how visual identity systems work. Guidelines show how to use brand visual identity properly for design, print and digital media services.
The secret of good branding is the consistent use of the identity, its colour and quality of implementation.