“Honour at Sea” campaign aligned the exuberant luxury, brotherhood, camaraderie and chivalry of Chivas with the premium sport of yacht racing. To encourage interaction with the brand, we were approached to develop an interactive sailing simulator game featuring the Antigua Racecourse. Interactive sailing game was designed to attract adults and promote the key messages of the brand. Promotions that involve interactive games are extremely engaging for the participant and therefore the brand message is communicated with a much greater impact than through more traditional types of advertising.
The prize was to participate in the Antigua Race Week with training from an Olympic gold medallist.
The concept was rolled out through International Duty Free shops.
- + Singletouch
- + Drinks
- + 2010