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INTERACTIVE
CHIVAS/ CUBO

Interactive Sailing Singeltouch game

Chivas – Sailing Game

 “Honour at Sea” campaign aligned the exuberant luxury, brotherhood, camaraderie and chivalry of Chivas with the premium sport of yacht racing.  To encourage interaction with the brand, we were approached to develop an interactive sailing simulator game featuring the Antigua Racecourse. Interactive sailing game was designed to attract adults and promote the key messages of the brand. Promotions that involve interactive games are extremely engaging for the participant and therefore the brand message is communicated with a much greater impact than through more traditional types of advertising.

The prize was to participate in the Antigua Race Week with training from an Olympic gold medallist.

The concept was rolled out through International Duty Free shops.

Video

Case Study

  • Background


    Where shall we start?

    We were approached to create an interactive sailing challenge that would promote the “Honour at Sea” campaign for Chivas luxury drinks brand. Campaign aligned the exuberant luxury, brotherhood, camaraderie and chivalry of Chivas with the premium sport of yacht racing.
  • Challenge


    As always – getting the key objectives right

    Challenge of the game was to create an interesting and appealing game for  adults that will promote key brand messages: brotherhood, camaraderie and chivalry of Chivas.
    Key objective was to create interactive game that is interesting and inviting for the participants to take part in the challenge. Also to create an engine to collect participant data,
    suitable for different multi-language markets  and data base that is segmented by different markets.
  • Our approach


    How did we do it

    To encourage interaction with the brand, interactive sailing simulator game featured apart from sailing experience, situations that would evoke in participant characteristics of brotherhood, camaraderie and chivalry.  Interactive game was designed through 3D &2D sailing experiences. Participants would sail through the Antigua Racecourse in order to win in Antigua -Race Week with training from an Olympic gold medallist.
  • Solution


    What to say


    Execution of the project took only 60 days from sketches and storyboards to deployment, and that is phenomenal for the development of  interactive games and applications.

    What to say, pictures say more than words, one more satisfied client.

Tags

InteractiveSingletouchMultitouchInteractive PromotionKiosk