We were referred by our partner company Paradigm AV to create an application for an interactive floor branded promotion of a new HTC mobile phone.
Promotion has taken place at a number of shopping centres throughout UK.
Interactive floors were supplied by Paradigm AV - www.rearpro.com
Emphasis of the promotion was to create an exciting and eye catching game for the participants to take part in. By playing the game - Penalty Shootout - participants would discover all the new features of the new HTC mobile phone.
Game was custom developed as well as all the designs and individual layouts for the interactive floor game/ promotion. By stepping on the interactive floor participants could activate and browse through different features of the new HTC mobile, after browsing through new features participants could take part in “HTC World Cup Penalty Shoot Out” game.
All the interactive promotions are very successful as they are created on the base of interactive learning and art of visualisation. The impact is directed on the participant’s neuro pathway- making any interactive promotion memorable and the brand message successfully communicated.
Vivid, imagined events create the same neuromuscular responses as if you were having the actual experience. The more real you can make it the better. These mental images created in the brain actually stimulate muscular contractions so minute that no noticeable movement actually takes place but the same neuro-pathway is used — establishing a ‘memory’ of that action.
- + Interactive Floor/Wall
- + Telecommunications
- + 2010
