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Transport for London - Traffic Management Application

Interactive Traffic Management

digital signage

After the success of the Transport for London Interactive Touch Presentation we were approached by Traffic Directorate – with a statement: “Interactive Presentation was fabulous but we want to move to the next level and create something extraordinary.”
P. G. Traffic Directorate, Transport for London

So we started with the Transport for London interactive Touch Application that was designed and developed to bring together individual work and show the correlation between various departments and divisions of Transport for London into one unique application.  Interactive application has reflected and uniquely visualised all the influences of the individual divisional work on overall traffic management. It incorporated current technologies used for Traffic Directorate Vision, Mayor’s Transport Strategy to future technologies.

Transport for London touch application covers all the areas of the Traffic Management from situational awareness, timing reviews, disruption management, congestion management, area identification and analysis processes , advanced 3D visualisations used  for intelligent  predictive capability, application of the current software in use within individual departments, different techniques used to live camera feed implementations and data analysis all the way to future integrations of  the new intelligent systems and technologies and their impact on the road users and traffic management.

Complexity of the application was not only to visualise all the functionalities and interlinks between different processes but to programme all the behaviours and simulations of Traffic Management including implementation of the live camera feeds and other technologies in use.
Each layout of this gigantic multilevel application was custom designed and programmed.
Technology used on this installation: 60” touch unit with rear projection. We worked closely with Paradigm AV – – to ensure the technology used worked seamlessly for the Application.


Case Study

  • Background

    Following Success

    After the success of the Transport for London interactive touch presentation designed and developed for the presentation of Transport Directorate responsibilities and performance of the divisions to present to governing bodies we were approached by Transport for London Directorate to create Transport for London Application. The aim was to reflect, visualise and implement all the individual department work of the Traffic Management. Incorporating current technologies used for Traffic Directorate Vision, Mayor’s Transport Strategy to all the future technologies.
  • Challenge

    Multi Level Programming

    Designing, developing and programming multi level extensively large touch application that will be running on a 60” surface with such complex task to link, simulate, and incorporate live camera feeds, simulate behaviour of all the current programmes in use  to  in depth data presentation and  correlation in a dynamic presentation was a huge task. Main emphasis was that the application in its dynamics and performance has a great wow factor to capture all the data in an extremely dynamic and interactive way such as often described as “Mission Impossible” look, feel and performance.
  • Our approach

    Understanding Needs

    Primarily for any successful delivery most important is good understanding of the subject. This is exactly what we have done, back to the drawing board and learning curve- we were sitting in each individual TFL department till we perfectly understood the behaviour, performance, agendas and flow of the operation. After gathering all the necessary data we were working closely with the TFL team to achieve desired look, feel and programme exact behaviours as expected from the vision of the Traffic Directorate and systems currently in place. Each layout of this gigantic multilevel application was custom designed and programmed.
  • Solution

    Great Results

    Words from Traffic Directorate show more than anything what we can say about the outcome:

    “iDEA studio MMA has  been very proactive in demonstrating new capability/functionality to support Transport in TfL and demonstrating this through innovative technologies – we have a 60” interactive touch screen in the building here showing the future of Traffic in London, which I have led.” P. G. Traffic Directorate, Transport for London


Interactive2D & 3D AnimationSingletouchApplication DevelopmentInteractive PromotionInteractive Floor & WallPandoPadDigital signageKiosk